New Sensation

Posted on 5th March 2009

In the UK, Walkers Crips are perhaps the strongest brand of crisps on the market. They're also the most inivitive too. Every so often they try a different flavour out, and while most rarely see the light of day again, some do stick around. A more recent one is the Marmite crisps, which having proved so successful are now made by Marmite themselves. Last year Walkers Crisps ran a competition to find some new flavours. Out of the hundreds of entries they picked 6 and have now mass produced them to let the public vote on their favourites.

Walkers have been quite clever about this as they packaged them into two 6-bag bundles, with three flavours in each. It means rather than trying to find the flavours individually in your local corner shop, you can grab a couple of extra 6-bag bundles and try them all out twice.

The six flavours are:

  • Fish & Chips
  • Crispy Duck & Hoisin
  • Cajun Squirrel
  • Builder's Breakfast
  • Onion Bhaji
  • Chilli & Chocolate

The mix could be seen as 2 traditional British dishes, 2 international dishes and 2 just plain weird. Now of the latter, Chilli & Chocolate isn't that unusual, as I've seen and eaten Chilli flavoured chocolate bars before, but Cajun Squirrel! Never having tried squirrel I can't comment on it's accuracy, but I can't really see it being a lasting flavour beyond it's novelty value.

I've now tried them all, and after some consideration I would have to rate them as:

  1. Onion Bhaji
  2. Crispy Duck & Hoisin
  3. Builder's Breakfast

Of the rest I wouldn't be particularly interested in trying again. Cajun Squirrel tastes like Roast Chicken, Fish & Chips tastes like Salt & Vinegar and while Chilli & Chocolate does taste exactly as it says, having first thought the chocolate bars were an interesting idea, I will most definitely not be voting for them.

It'll be interesting to see which flavour wins, and perhaps more importantly how long it lasts as a popular flavour. I think the 2 international dishes are likely to hold out longer than the others, as they both have a distinct flavour of their own, plus we Brits have a strong liking for Indian and Chinese cuisine. Still, whichever wins, I'm sure it'll be overshadowed by the next big Walkers Crisp marketing campaign :)


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