Where's Captain Kirk?

Posted on 6th June 2007

I've just seen the unveiled logo to promote the 2012 Olympic Games in London. Hideous is one word to describe it, although there are several more I've read. It does amaze me how companies and organisations place so much trust in marketing and advertising companies, when their own staff or the general public are often only too willing to help and suggest much better alternatives. The Daily Mail has a gallery of reader logos and in the paper there are several more that are far better than the official design.

I'm actually quite surprised that this wasn't opened up to a public competition, perhaps run by Blue Peter who have a history of helping to create classic images for this sort of thing. It would have been cheaper for a start, a prize of a few thousand pounds would have been far less than the £400,000 spent on the effort a "professional" company could produce. I'm off to sign the petition at gopetition.co.uk, not that'll do any good, but hopefully someone will see sense and realise that such a bad wave of criticism is not good, and will likely mean a distinct lack of support from the very people who are supposed to be benefiting from the event, the British people.

The other thing that gets me, is that it is now unlawful to use our capital's name and the year the Olympics will be held there, together in anything that consistutes public material (e.g. a website). Read their rules to see how far they take absurdity. Technically then I cannot legally promote the games, mention the website or even link to it. So maybe I should remove that last link and hope you can find it! Idiots. I can understand why the branding should be for the sole use by the sponsors for merchandising, promotion and to label products, but to say that unless I gain the permission of the committee I am not allowed to mention the name or use the logo to link to the official site is just too daft to mention. But then again I'd not want to advertise the current logo anyway :)

File Under: design / london / olympics / rant

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